It Cosmetics has become one of my favorite beauty companies in the last year or so. Everything I try by this company has the best ingredients and most innovative technology available.
It Cosmetics Anti-Aging Celebration Foundation with Brush ($39.56 USD qvc.com) — Rich in peptides, hydrolyzed collagen, and anti-aging technology, Celebration Foundation is a full-coverage, anti-aging foundation that gives you the power to achieve flawless, airbrushed complexion perfection! It delivers highly pigmented perfect coverage that will never crease or crack and is designed not only to cover, but also to make skin appear younger. The anti-aging technology gives you a flawless airbrushed finish that looks and feels like silk. It absorbs oil and shine without settling into lines and wrinkles. The Heavenly Luxe Buffing Airbrush Foundation Brush is the most ultra-luxe, ultra-plush tool for perfect airbrushed application. This foundation is available in 5 shades — Fair, Light, Medium, Tan and Rich.
What I think — I am mostly a liquid and cream makeup girl. But, if I am going to wear a powder foundation, it like it to be pressed and not loose (loose always finds its way to my pores and fine lines). I like using this over a primer and it gives a full coverage when I do. I buff the powder on with the brush and my skin looks even and smooth. A good brush is just as important as the foundation, I think. The foundation and brush sold together is a good value!
It Cosmetics Eye Shadow Trio ($24 USD itosmetics.com) — Working hand in hand with leading plastic surgeons, IT Cosmetics introduces “Naturally Pretty” Luxe Eyeshadow Trios. This naturally pretty collection of 3 Waterproof and highly pigmented eye shadows are comprised of a trio of hand-selected, must have shades designed to bring out your eye color and sparkle! Hydrating and skin loving ingredients give you high performance color that lasts all day, plus anti-aging benefits for younger looking, naturally pretty eyes! Each ultra luxe shadow is infused with an ultra-hydrating age reverse and preventative complex including hydrolyzed collagen, green tea, acai and Vitamins A, C & E. Talc, paraben, sulfate, mineral oil, petrolatum, synthetic fragrance, and phthalate free. Hypo-allergenic and non-comedogenic. Available in Matte Luxe (shown), Pearl Luxe, Pretty in Plum, Pretty in Amber, Pretty in Smoke.
What I think — Beautiful shades that last long with an eye primer! These shadows are medium pigmented, you have to get a lot on the brush for maixmum color. But they are very smoothing on the eyelids and the colors are very pretty! My favorites are the Pretty in Plum and Pearl Luxe.
It Cosmetics “No Tug” Anti-Aging Silk Waterproof Eyeliner Trio ($29 USD, or $24 USD for a Duo, qvc.com) — Utilizing cutting-edge technology, No-Tug Silk Anti-aging Eyeliners glide on saturated, rich color without tugging on your delicate eyelids.
Who is it for: Anyone who wants rich, luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look using skin-loving, high-performance ingredients. Anyone who wants a liner that can be used on both the inner and outer rims as well as the lash line. The trio includes eyeliners in Black, Brown and Plum. The duos are Black/Brown and Plum/Bronze.
What I think — These are very soft eye pencils. The positive is that they glide on very easily, even in the inner rims of the eyes. The negative is that if you press too hard, the tip will break off. Also, after a few hours, the eyeliner on my bottom lash line begins to smear, even though these are supposed to be long-wearing. Still, the color payout is very good and they are so easy to apply! I love the Bronze for bottom lashes and the Plum is very pretty as well. I wear the Black every day on the inner rims of my upper lashes. It gives the appearance of full, dark lashes!
It Cosmetics Vitality Lip Flush Anti-Aging Lipstick Trio ($39.50 USD, $26.36 for a Duo and $20 for a single on qvc.com) What is it: Vitality Lip Flush takes the place of four products–your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and lip stain, all in one! This truly innovative formula contains It Cosmetics’ Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This made-in-the-USA formula is paraben-free. Who is it for: Anyone who wants to add a naturally pretty flush of color to their lips that lasts! Anyone who wants ultra-hydrated and conditioned lips. The naturally pretty shades work on all skin tones. Why is it different: Vitality Lip Flush was developed to give that long-wear flush of naturally pretty color, the anti-aging hydration of a super-luxe treatment lip balm, and a powerful stain that doesn’t dry out lips. Plum oil, cherry oil, and a power-packed formula of anti-aging and good-for-you ingredients drench your lips with hydration. How do I use it: Apply directly from the tube. All three shades give a sheer, naturally pretty flush of color that lasts. From It Cosmetics. The trio includes Je Ne Sais Quoi, a sheer pink; Love Story, a rich, just-bitten pink; Pretty Woman, a sheer berry. Duos are Je Ne Sai Quoi and Damsel, a soft pink nude and Love Story and Pretty Woman.
What I think — These are so fantastic! My favorite lip products at the moment. They glide on smoothly and all give a natural color that leave behind a soft stain. They are all my favorites, except Pretty Woman, which is a little dark for me, but still pretty. They are definitely worth the price. They only downfall is that with all of the wonderful ingredients, they can melt or break easily. My first Je Ne Sais Quoi has melted into the lid and I have to get it out with a lip brush! Still, they are awesome!
I recommend all of these, but especially the Lip Flushes. Enjoy!