ecoTOOLS by Alica Silverstone’s Great New Makeup Bags

ecoTOOLS by Alicia Silverstone

ecoTOOLS, the creator of my favorite makeup brushes, has collaborated with actress and environmental activist Alicia Silverstone to produce a brand-new cosmetic bag collection, ecoTOOLS™ by Alicia Silverstone.    

This collection is launching this month, December 2009, at Walgreens and Target stores.  The line includes a complete set of five cosmetic bags, ranging from a brush bag with a brush set to an overnight bag.  Each bag is produced with a natural hemp material and uses a recycled PET lining.   

The description of each product follows:  

ecoTOOLS™ by Alicia Silverstone 5 Piece Brush Set and Bag ($15.99 USD): This limited edition brush set and bag features four of Alicia’s must-have brushes and directions to help you create her natural look. One of Alicia’s favorite brushes is the Finishing Brush, a feathery soft brush that gives a flawless finish. Also included in the set are the ecoTOOLS™ Blush Brush, Angled Eye Shadow Brush, and Lash & Brow Groomer. The packaging of the set is made from 30% post-consumer recycled content.
ecoTOOLS™ by Alicia Silverstone Cosmetic Brush Bag ($12.99 USD): Perfect for tossing in a purse for touch-ups throughout the day, this cosmetic brush bag also contains a limited edition blush brush. It is large enough for additional cosmetic storage and has a separate compartment for your brushes in order to keep them clean. A great addition to the collection, the brush bag and brush will carry you from day to night, seamlessly.
ecoTOOLS™ by Alicia Silverstone Train Case ($14.99 USD): Designed with convenience in mind, the Train Case has a handy zip top, allowing for easy access and organization. With a clear removable compartment inside, you can keep organized anywhere — whether you’re on vacation, or sitting at your own vanity!
ecoTOOLS™ by Alicia Silverstone Overnight Bag ($19.99 USD): This large bag is sturdy and durable and features easy-to-grip handles that make it ideal for travel. The two interior compartments are removable and versatile to help keep contents clean and tidy.
ecoTOOLS™ by Alicia Silverstone Cosmetic Bag ($8.99 USD): A staple in any makeup bag collection, this compact case is perfectly sized to fit all the essentials, and is great for the girl-on-the-go. The feminine floral design stands out in any handbag, making it easy to find for quick touch ups.
These bags are all very pretty and the lining makes them durable and luxurious at the same time. Just because these are made of natural and recycled materials, it doesn’t mean that they aren’t fabulous: like everything else ecoTOOLS makes, they are! And the prices are right for giving and receiving. I am using the Train case to store my makeup in my bedroom and it is as pretty as it is functional!    

Visit for a full list of retailers and products.

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