tarte Sweet Indulgences 3-in-1 Holiday Gift Collection — QVC’s Today’s Special Value For 11/10/14

tarte Sweet Indulgences 3-in-1 Holiday Gift Collection
tarte Sweet Indulgences 3-in-1 Holiday Gift Collection

Looking for an awesome makeup gift for someone you love (maybe yourself) this holiday season?  QVC and tarte are bringing you a fabulous set from tarte called the Sweet Indulgences 3-in-1 Holiday Gift Collection!

This is boxed like a book set.  It has one big box that houses three smaller boxes with the products in it.  It includes 26 products: 2 lights, camera, lashes mascaras, 3 new eyeliners, 2 new LipSurgence lip tints, 1 new LipSurgence lip gloss, 2 new Amazonian clay blushes & 16 new eyeshadows.

The colors are gorgeous — especially the eye shadows.  There are 2 palettes; on is pinks and plums and the other is really pretty neutrals in mattes and shimmers.

The blushes come in a melon and a dark rose-gold which is a very unusual color, pretty for the holidays.  The lip shades are soft nudes and roses, which I love!

Also included are 3 eyeliners in bronze, plum and slate (I’m always looking for a great gray eyeliner) and one of my fave mascaras, Lights, Camera, Lashes!

The set retails for $59.94 (Easy Pay is 3 installments of $19.98 plus shipping and handling).  The value of this set is $287! It is available for purchase on QVC and QVC.com for one day only, Monday, November 10th.
Are you going to pick this set up for yourself or as a gift?  Leave a comment and let me know.  I have it and love it!
And don’t forget to follow tarte on social media, and for this set look for #mysweetindulgences.

IT Cosmetics Your Most Radiant You! Collection — QVC’s Today’s Special Value for October 14, 2014

IT Cosmetics Your Most Radiant You! Collection
IT Cosmetics Your Most Radiant You! Collection

It’s time for another IT Cosmetics and QVC Today’s Special Value…yay!  This gorgeous new set is called Your Most Radiant You! It is a five-piece collection that debuts on QVC at midnight (EST)  Tuesday, October 14, 2014. QVC features one item each day as a Today’s Special Value, which is offered at an exceptionally low price beginning midnight (EST) until 11:59 PM (PT) that day.

The price for this collection is $54.96 (value of about $153).  You can also pay in 3 Easy Pay Installments of $18.32, plus Tax and S & H.  Available on QVC today and http://www.QVC.com.

The five-piece collection includes Celebration Foundation Illumination and the brand new CC+ Radiance Ombré Blush to help you achieve your most luminous skin. Be one of the first to experience the worldwide launch of Hello Lashes Extensions that will give your lashes a reason to wink! It comes paired with the No-Tug Gel Eyeliner to give your eyes the attention they deserve. Help transform your complexion and eyes with makeup that looks and feels like your skin but better for your most radiant you!

About Each Product:

Celebration Foundation® Illumination Full Coverage Anti-Aging Foundation provides full coverage and illumination to your skin. Infused with peptides, hydrolyzed collagen, antioxidants and skin-loving ingredients to nourish your skin and to help skin appear younger-looking, Celebration Foundation Illumination will never crease or crack and is also infused with Drops of Light Technology.

New! CC+ Radiance Ombré Blush is the perfect balance of color and luminosity, blending from matte to pearlized radiance – it’s a blush and highlighter in one compact. Formulated to minimize the appearance of pores and fine lines, this anti-aging, color correcting formula in the perfect pink shade of Je Ne Sais Quoi® is beautiful on all skin tones.

New! Hello Lashes Extensions 24HR Mascara helps you achieve the look of false lashes. This five-in-one, clinically proven 24-hour wear mascara features the blackest black melted nylon fibers infused into our volumizing and lash-loving Hello Lashes Mascara to help you achieve long, thick and dramatic lashes in one quick coat application! Infused with lash-enhancing and conditioning ingredients, including vitamin B5, peptides, collagen, proteins and green tea.

No-Tug® Waterproof Gel Eyeliner is clinically proven to remain waterproof for up to 12 hours without tugging the delicate eyelids. Highly pigmented and anti-aging in both its application and its ingredients, this eyeliner is formulated with skin-loving hydrolyzed collagen, silk, rose and antioxidants.

Heavenly Luxe Double Airbrush Foundation Brush features dual fiber brush hairs that flawlessly work to blend foundation onto your skin and help blur away imperfections. You don’t need to be an expert – IT does the work for you!

I received a sample of this collection for testing purposes.  I have tried the Celebration Foundation and the brush before — its a really easy way to achieve flawless coverage and a lovely glow.  Plus, IT Cosmetics brushes are my favorites, and this one is soft and applies the foundation well.

The eyeliner isn’t new, but I haven’t tried it before.  I love that this is a black-brown. It is a deep color, but not as stark as black. I really like how this glides on easily and is very well-pigmented.  The mascara is new and is WOW on my little lashes!  Gives length and volume, it really looks like I have on false eyelashes.

The blush is also new.  It is a really pretty pink.  I applied it how it was suggested — you swirl your brush around the whole compact and sweep on cheeks, then use just the lightest color as a highlighter on the cheekbones.  Really pretty!

About IT Cosmetics — Developed with leading plastic surgeons and dermatologists, IT Cosmetics® creates clinically-proven, innovative problem-solving makeup and skin care products that harness cutting-edge, anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! Co-founder and CEO Jamie Kern Lima, who suffers from rosacea, sparse brows, hyperpigmentation and problematic skin, works hand-in-hand with plastic surgeons and dermatologists to create innovative, high-performance products with a laser focus on solving women’s beauty problems. Prior to launching IT Cosmetics, Jamie Kern Lima was an award-winning TV news anchor. She also graduated Valedictorian from Washington State University and received her MBA from Columbia Business School. IT Cosmetics is sold in ULTA Beauty Stores nationwide, and is a top color cosmetics brand on both QVC and The Shopping Channel Canada. For more information, please visit www.itcosmetics.com  – IT’S truly your beauty, but better!

Are you planning on picking up one of these great deals?

IT’s All About You! Your 5pc Customer Favorites — IT Cosmetics Today’s Special Value – 1 Day ONLY on QVC!

IT Cosmetics Today’s Special Value – 1 Day ONLY on QVC!

IT is truly all about YOU! IT Cosmetics® is excited to introduce a collection of 3 QVC® Customer Choice Beauty Award winning products plus two innovative new launches, for the first time ever in this Today’s Special Value® Saturday, June 21st, 2014.  Available for one day only, this limited edition IT Cosmetics set exclusive to QVC is valid from midnight ET June 21st until 2:59 AM ET June 22nd for an exceptionally low price ($59.96 or two easy payments of 29.98 and $169 value!), while supplies last.

IT’s All About You! 5pc Customer Favorites Collection includes:

Celebration Foundation® — This full coverage, lightweight anti-aging foundation rich in skin-loving peptides, hydrolyzed collagen, silk and more, helps you obtain a perfect, airbrushed complexion in 30 seconds!

Brow Power® UniversalBrow Pencil — the two-time QVC Customer Choice Award winner for “Best Brow Product”. This universal, long wear eyebrow pencil is infused with cutting edge, brow-enhancing ingredients that coat each hair, while adhering to the skin, making it easy to naturally transform thick or thin brows to create the look of your brows but better™. In a universally flattering shade, Brow Power® Universal Brow Pencil is customized to work with all hair colors to create a bold look for everyone!  For lighter hair, apply using lighter, softer strokes and for darker hair, apply pressing hard to deposit more color.  As a finishing touch, lightly brush through brows with the spooly brush to create a natural polished look.

Limited Edition Heavenly Luxe™ Dual Ended Complexion Perfection Brush — Use the NEW multifunctional 2-in-1 Heavenly Luxe™ Dual-Ended Complexion Perfection Brush to swirl circles into the foundation and buff onto skin to get flawless silky full coverage that feels like you’re wearing nothing.

CC+™ Radiance Palette (Brand new) — This palette includes three new color correcting innovations! The CC+™ Brightening Finishing Powder, CC+™ Matte Bronzer, and the CC+™ Flush Blush, each anti-aging talc-free powder includes color correcting pigments that enhance and even out the appearance of your natural skin tone, while boosting the warmth and radiance of your skin.

Waterproof Bye Bye Under Eye® Anti-Aging Concealer (Brand new) — now loaded with additional anti-aging skin loving benefits plus clinically proven for all-day 12-hr waterproof coverage. Start by warming up a pin sized amount on the back of your hand, then gently tap the concealer onto the areas that need extra coverage and blend with fingers or use the multitasking Dual Ended Complexion Perfection Brush to ensure flawless application.  Infused with anti-aging technology to not only cover, but to make your skin appear younger at the same time, Bye Bye Under Eye® Waterproof stays true to its original Bye Bye Under Eye® Concealer formula, providing crease-free coverage to camouflage under eye discolorations with ease, while hydrating to ensure a beautiful well-rested appearance.

Developed with leading plastic surgeons and infused with skin-loving unique ingredients, IT’s All About You does the work for you with all of the essentials you need to look and feel your most beautiful!

Are you picking up one of these fabulous sets?  I was sent one for my honest review.  I have tried most of these products and love them — especially Bye Bye Undereye concealer, and now it’s waterproof!  You all know I need that in humid Kansas City! The brush is the perfect applicator for that and the powder Celebration Foundation, which is so light for the summer.  Brow Power is so easy to define my brows.  And the new palette — love it!  The shades are so pretty and the brightening finishing powder really corrects the color in my skin.

Available now at QVC and http://www.qvc.com!  Enjoy!




Josie Maran’s Exclusive 3 Piece Collection is QVC’s Today’s Special Value!


Introducing the newest launch from Josie Maran, Argan Hydrate & Protect Deluxe 3-pc Collection, exclusively available on QVC’s Today’s Special Value. This collection is the perfect combination of light-weight moisture, protection and color. The New Argan Daily Moisturizer in SPF 47 is an everyday good-for-you alternative to sunscreen, working as a multi-tasking make up primer. Argan Oil Light moisturizes and hydrates the skin and the Argan Color Stick offers a hint of lasting pigment that brightens all skin types!

Get lightweight hydration as the temperatures rise with the luxury-sized 100% Pure Argan Oil Light. This featherweight version of legendary 100% Pure Argan Oil absorbs quickly for a semi-matte, radiant finish.  Massage 100% Pure Argan Oil Light into skin, hair, and nails to moisturize your face, treat split ends, and condition cuticles. This oil is so lightweight, you can wear it under makeup!

Josie’s super-sized Argan Daily Moisturizer SPF 47 is a non-greasy, fast-absorbing, skin-conditioning moisturizer with sun protection. Warm the Argan Daily Moisturizer SPF 47 in your hands before applying to your face, pressing and working the formula into the skin until it totally disappears.

Finish up your summer routine with a sheer kiss of color on lips and cheeks with the full-sized Argan Color Stick in Glow, a rosy color. The creamy and blendable formula melts into skin, adding a natural-looking flush.  Sweep the Argan Color Stick over the apples of the cheeks and blend toward the temples. Apply to lips for a soft flush of color.

Each of these skin-pampering products features 100% Pure Argan Oil, a Moroccan miracle oil that helps to soothe and replenish for a gorgeous summer complexion.

  • Each shipment includes 4-fl oz Argan Oil Light, 4-fl oz Argan Daily Moisturizer SPF 47, and 0.55-oz Color Stick in Glow, a sheer rose color
  • Shipments sent approximately every six months for a total of four shipments
  • Each shipment will be billed separately at the above price, plus shipping and handling and any applicable taxes, for as long as you remain in the plan; no obligation to continue the plan; cancel anytime

Price: $69.96 3 Installments of $23.32, plus Tax and Shipping.  This exclusive collection is available on QVC and through QVC.com starting today, while supplies last.

Need a New Self-Tanner — Check Out QVC’s Tarte Today’s Special Value


tarte’s QVC one-day only collection of self-tanning essentials (perfect for when the beach is out of reach) is available TODAY ! This exclusive collection is available on QVC and qvc.com.  The price is $49.98 or two easy payments of $24.99 plus tax and shipping.

Included in the collection:

  • 12 oz. skin rejuvenating Brazilliance™ maracuja self-tanner
  • Application mitt
  • NEW! Brazilliance™ skin rejuvenating maracuja self-tanning facial towelettes

This is a HUGE size! I have tried it before and really love the natural color it gives.  It looks like you’ve been out in the sun and got a very even tan.  I have used the mitt and love the coverage you get with it without the mess.  The self-tanner is tinted so you can make sure that you get and even application and it is good for you skin.  It is infused with Maracuja oil.  I haven’t tried  the face towelettes but I will this weekend as I am doing a self-tanning post next week and I will let you know how they work.

I recommend this product and think you won’t get a better value.  Enjoy!

March 10th Only! QVC Today’s Special Value — IT Cosmetics CC Your Way to Beauty Skin!


This collection, which will be offered on QVC® as the Today’s Special Value® Monday, March 10, 2014, features several must-have IT Cosmetics® products to help you discover your most beautiful self this spring! QVC features one item each day as a Today’s Special Value, which is offered at an exceptionally low price that is valid from midnight until 2:59 AM ET the following day, while supplies last.

The collection includes CC+™ Lip Serum Hydrating Anti-Aging Color Correcting Crème Gloss, Tightline™ Waterproof Mascara Primer, Supersize Your Skin But Better CC+™ Cream with SPF 50+, and Heavenly Luxe® Plush Paddle Foundation Brush. Products developed with plastic surgeons and infused with amazing ingredients, it’s truly a multi-tasking miracle!

First, start your routine off right with Your Skin But Better CC+ ™ Cream with SPF 50+. Using the Heavenly Luxe™ Plush Paddle Foundation Brush, apply a smooth, even layer to clean skin or on top of moisturizer. This CC Cream combines several products in one step, including SPF 50+ UVA/UVB Broad Spectrum, Physical Only, Non-Chemical Sunscreen.  This is the SUPERSIZE Your Skin But Better CC+ ™ Cream with SPF 50+; at 2.53 FL oz, it more than twice the size of the original CC+ Cream!  Be sure to blend this multi-tasking cream all over the face, neck and décolleté to provide the look of an even, hydrating, luminous finish.

Next, prep and prime the eyelashes with a waterproof mascara primer that lasts 12 hours! Lightly and gently press the Tightline™ Waterproof Mascara Primer wand along the root of the lash line to fill in the gaps between the lashes to achieve the look of full volume and definition. Move along the entire upper lash line for a beautiful and natural liner effect for lashes that appear longer and fuller.

Lastly, finish off your look with hydrating vitality! Glide ultra-conditioning CC+™ Lip Serum Hydrating Anti-Aging Color Correcting Crème Gloss in the Love shade over the lips for instant color correction and a lip tone that appears even. It can be worn day or night for improved hydration and a pretty flush of color that lasts!

The IT Cosmetics® CC Your Way to Beautiful Skin four-piece Collection will be a Today’s Special Value on QVC. It will be offered at the exceptionally low price of $58.98, while supplies last, for ONE DAY ONLY on QVC, the QVC apps and www.QVC.com on March 10, 2014 from midnight to 2:59 AM ET the following day.

About IT Cosmetics®: IT, which stands for Innovative Technology, is all about High Performance, Skin Loving, Problem Solutions! Founder Jamie Kern, who suffers from Rosacea, Sparse Brows, Hyperpigmentation and problematic-skin works hand-in-hand with a team of plastic surgeons to create innovative, high performance products laser focused on solving women’s beauty problems.

What I think:  I really love this brand and think this would be a great kit to get.  It’s great value for fantastic products!

Have you tried It Cosmetics?  What products do you love from the brand?


Tarte’s Shades of Clay 7-piece Collection — The QVC Today’s Special Value on February 4, 2014!


Get ready for tarte’s latest QVC Today’s Special Value!  They have harnessed the skinvigorating powers of colored clay to bring us a revolutionary beauty routine that will color our world and invigorate our complexion with every application. The set includes everything for a full face of good-for-you gorgeous.


·         colored clay CC primer

·         colored clay liquid foundation Broad Spectrum SPF 15 *World-wide Launch

·         colored clay bronzer blush in pink bronze *World-wide Launch

·         colored clay eyeliner in black *World-wide Launch

·         lights, camera, lashes™ 4-in-1 mascara

·         LipSurgence™ lip gloss in true love*World-wide Launch

·         bamboo liquid foundation brush

·         makeup bag

This set includes lots of new products, including 4 world-wide launches. I am loving the CC primer, which is new to me.  It glides over the skin and blends in so nicely.  I have been using it with a little concealer and no foundation.  But, the liquid foundation is very nice for a more polished look.  I love the container it comes in, too!  It looks like it should hold powder.  But it is liquid, not cream.  You apply it with the cool brush that fits in the opening.

I am also enjoying the new eyeliner — very smooth — and the mascara which is one of my favorites.

The new bronzer blush is gorgeous, I can see that it will be a perfect multi-tasker product for summer.

The lip gloss is too bright for me, but it is a gorgeous color!

The price for this set is $59.96 — with a whopping total value of $202! Available in fair, light, medium, tan, and deep.

So check out QVC tomorrow January 4th or visit www.qvc.com as you can order it there as well.


IT Cosmetics “New Year, Your Most Beautiful You

IT Cosmetic® “New Year, Your Most Beautiful You
IT Cosmetic® “New Year, Your Most Beautiful You

The IT Cosmetics® New Year, Most Beautiful You 5-Piece Collection is a one time, limited edition Today’s Special Value (TSV) on QVC and is available one day only on QVC and QVC.com today December 28, 2013!

This amazing five-piece collection is launching for the special low price of $59.96 only on QVC™! The collection includes the following products:

  • Feel the Moment™ Anti-Aging Ultra Hydrating Sensory Awakening Primer Serum
  • Heavenly Luxe™ Sensory Sweeping Fan Brush
  • Celebration Foundation® Illumination
  • Heavenly Luxe™ Double Airbrush Foundation Brush
  • Eyelift In A Tube™ Bye Bye® Under Eye & Hello Light™ Liquid Brightener

This 5-piece collection, developed with plastic surgeons and infused with amazing, luxe ingredients, is your 30 seconds to full coverage and airbrushed illumination! IT truly works!

I was sent a sample of this collection for my honest review.  I really love what this does to my skin!  The primer serum is so different! You can apply it with the brush, but I like using my fingers. And it smells fantastic, a little like lavender.

Now, Bye Bye Under Eye is already my favorite concealer, but it usually comes in a tube.  I love this combo with the highlighter and with the wand applicators.  So good!

I like the normal Celebration Foundation, but it is a little too matte for me.  This illumination is great.  The shade I received is medium, and its a bit dark for my skin tone.  But I can tell that it will give a more moisturized look and a great glow.  The foundation brush is so soft and gives a flawless finish!

So, tune into QVC starting now or visit www.qvc.com to learn more about and purchase these new products. Enjoy!

One Day Only! tarte Bow & Go 3-in-1 Holiday Gift Collection on QVC


Need the perfect (affordable) gift for the ultimate makeup lover in your life?  Try tarte Bow & Go 3-in-1 Holiday Gift Collection — QVC’s Today’s Special Value only on Monday November 18, 2013!


This is an amazing value!  All together, the products add up to $248 — Today only $49.98!!!  Awesome bargain for such luxe cosmetics!  You can give it to one person, break it up into three gifts — or keep it yourself!

Here is the info about and photos of the set from QVC’s website:

What is it: A 24-piece, three-box holiday collection with a 16-shade Amazonian clay eye shadow palette, four LipSurgence(TM) lip cremes, two smolderEYES(TM) Amazonian clay waterproof eyeliners, and two lights, camera, LASHES(TM) 4-in-1 mascaras.

Why is it different: Share in the tarte of giving this season with tarte’s 3-in-1 gift set! We’ve taken the guesswork out of giving with this 24-piece collection overflowing with everything you need to create an endless array of looks for the holiday season.


Create stunning, sultry eyes with a palette of 16 Amazonian clay eye shadows (brush not included); four LipSurgence lip cremes; two smolderEYES Amazonian clay waterproof eyeliners; and two lights, camera, LASHES 4-in-1 mascaras.


Add the perfect finishing touch to any look with brand new shades of LipSurgence lip cremes to give you velvety rich color with a hint of peppermint. Infused with skin-vigorating ingredients like Amazonian clay, olive esters, and vitamins A and E, your look is sure to keep up with you throughout the season.
Keep the whole set together to give the perfect gift to any tartelette, or break into three single gifts to share the love. Each is housed in beautifully packaged gift boxes and even includes a luxe goldtone ribbon for effortless bow & go(TM) wrapping!
How do I use it: Apply the shadow to lids and blend up to the crease. For your own festive look, try layering and mixing shades.


Apply the smolderEYES liners to the inner rims as well as the upper and lower lash line. Use the smudger to blend the line for a soft, smokey look.
Take the lights, camera, LASHES mascara and wedge the wand at the base of your lashes. Slowly pull it through in a zig-zag motion to make sure you get every last lash. Glide LipSurgence lip creme onto lips to drench in creamy color and moisture.
From tarte.

  • 16 0.0705-oz Amazonian clay eye shadows in various shades, brush not included
  • 0.10-oz lip creme in Precious, a nude mauve shade
  • 0.10-oz lip creme in Promise, a berry shade
  • 0.10-oz lip creme in Thoughtful, a brown mauve shade
  • 0.10-oz lip creme in Wonder, a pink rose shade
  • 0.056-oz smolderEYES waterproof liner in Fig, a rich plum shade
  • 0.056-oz smolderEYES waterproof liner in Matte Brown, a chocolate brown shade
  • Two 0.24-fl oz lights, camera, LASHES mascara in Black
  • Sleeve
  • Goldtone ribbon
  • Lip cremes & eye shadows are exclusive to QVC until 12/18/2013
  • Imported

Gorgeous!  You can purchase this at www.qvc.com or watch the channel all day and call in.


Today Only on QVC — tarte Beauty without Boundaries 8-pc Collection


Good morning readers!  I really love tarte cosmetics because the products are made with natural ingredients and they are long-lasting and fabulous!  So, I really recommend today’s QVC Today’s Special Value!

It is by tarte and is called the Beauty without Boundaries 8-pc Collection ($59.96 today or two easy payments of $29.98, plus Tax and S & H)

I received a set for my honest opinion and I am loving it!  Some of the products are new and some I have tried before.  It is an 8-piece collection designed for real women, this kit is for anyone looking for a complete collection of everyday beauty essentials. Includes:

  • 1-oz BB tinted treatment primer Broad Spectrum SPF 30
  • 0.08-oz BB tinted undereye corrector–exclusive to QVC until 11/30/13!
  • 0.31-oz Lights, Camera, Flashes! mascara in black
  • 0.009-oz Lights, Camera, Lashes! waterproof inner rim liner in black
  • 0.04-oz LipSurgence power pigment in Awakening, a rose pink–exclusive to QVC until 11/30/13!
  • Special edition complexion brush–exclusive to QVC until 11/30/13!
  • Undereye brush
  • Makeup bag

The shades available are:

  • Fair: receive primer in fair and undereye corrector in fair-light
  • Light: receive primer in light and undereye corrector in fair-light
  • Medium: receive primer in medium and undereye corrector in medium-tan
  • Tan: receive primer in tan and undereye corrector in medium-tan
  • Deep: receive primer in tan and undereye corrector in deep

In celebration of individual beauty, tarte created this collection to give every woman the look that’s uniquely her. Each product works to enhance your natural beauty.

Perfect, prime, and protect skin with tarte’s BB tinted treatment primer with Broad Spectrum SPF 30, which lasts up to 12 hours. Help conceal dark circles with tarte’s NEW BB tinted undereye corrector. Line and define eyes with Lights, Camera, Lashes! waterproof inner rim liner, which promises to stay put for up to 12 hours. Amplify lashes with Lights, Camera, Flashes! Statement Mascara. And add a pop of color and shine with NEW LipSurgence power pigment in awakening.

Tips for applying the kit:

Begin applying BB tinted treatment primer by dispensing a small amount onto the back of your hand and using the double-ended complexion brush to blend onto your face. Then conceal undereye discoloration by dabbing the lighter side of the concealer brush into the BB undereye corrector and applying to your undereye area from the inner to outer corners. Use the darker side of the concealer brush to smooth and blend to perfection. Next, gently glide the inner rim liner along the upper and lower inner rims for intense definition. Increase lash volume by 752% by applying two coats of Lights, Camera, Flashes! Statement Mascara. Finish your look by gliding on LipSurgence power pigment for a naturally beautiful smile.

What I think:  This kit is an amazing value, all of the products together would normally be over $214!  This is a perfect way to try tarte.  My favorite product is the mascara (AMAZING) and I am really liking the new undereye concealer.   The brushes are fab, too!

Visit www.qvc.com to purchase or tune into QVC on tv.  It will be on until 12 am eastern time today.