Possibly the most glamorous of the three new make-up lines at Target is JK Jemma Kidd. The pink and black packaging lends an old Hollywood feel to the products. The colors are very glamorous as well. There are lots of light, shimmering lip glosses as well as deeper lipsticks — which is the trend this fall. Also, there are many different eye shadows to choose from, including deep brights and soft neutrals. Kidd refers to the line as “catwalk-chic” and that’s a good description, I think.
The item that I really enjoyed is the JK Front Cover Touch-Up Concealer. I’m always on the look out for a great concealer with a little glow to it to camouflage my dark under eye circles. This one features Vitamin E to smooth and moisturize the under eye area. I also like the brush applicator that with a couple of clicks, enough product is distributed to be brushed on as needed.
Another item that interests me is one that it not yet for sale. This is the JK Lip ID Color-Adapt Lip Gloss. Like the Smashbox O-Gloss, this product claims that it “reacts to natural lip PH for a completely individual, perfect color match” and that it is “non-tacky and hydrating; glides on transparent and colors lips naturally”.
As soon as this product becomes available (in 2-6 weeks according to the Target website) I will try it out. I like the Smashbox product okay, but the color is a little too neon pink for me. I am hoping that this color is more natural.
I hope you all enjoyed my breif forray into Target’s new make-up lines. I will be reviewing products more in depth in the future, so keep reading!!!