This summer I tried purple mascara for the first time. I had a buy-one-get-one-free coupon for Almay Cosmetics at Walgreens. I decided to try some new eye products, so I chose a new mascara and eye palette. I have brown eyes, and Almay’s Intense Eye Color line claimed that purples are the color for me.
The mascara I tried is called Almay Intense I-Color Play Up Thickening Mascara in Purple Amethyst ($7.49 USD). The brush has hard plastic bristles that separate and the formula is very thickening. The color is hard to discern on my black lashes, and the effect it gives is a soft black color. I really like this mascara, but it is more of a day look than an evening look. The best feature? It does not smudge at all!
This weekend I decided to see if Sephora and Ulta had any other purple mascaras that were a little more noticeable for going out. The first one I tried was Urban Decay’s Big Fatty Colored Mascara in Purple Haze ($17.00 USD). This is a brighter purple than the Almay shade. This was more noticeable on my lashes, but my lashes themselves did not appear much thicker or longer. I would not buy this mascara.
The second new mascara I tried was Benefit’s BADgal Plum ($19.00 USD). The color on this is a lot different than the other two, since it is a true plum and not a purple. I really like the formula. It made my lashes look huge. The color is fun, too, but it might be better on someone with fairer lashes.
I LOVE mascara, so it is always fun to try new colors and formulations. Go out and test drive some new lashes today!
Forty, Flirty & Fabulous 