Gigi Hadid and Maybelline New York Collection Review


I recently received Gigi Hadid/Maybelline New York products for my honest review.  I was so excited to receive them and have enjoyed trying them out!

My overall impressions of the packaging is that it’s gorgeous, kind of a soft nude pink.  It’s really elegant, but I don’t know if we need Gigi’s signature all over each product!

Plus, you can purchase the entire collection for 30% off at and Ulta stores nationwide!

Here are the items I received:

Gigi Hadid East Coast Glam Eye Contour Palette ($14.99 on sale for $10.49) — These shades are soft and perfect for every day looks.  I received the cool shades, but there is also a warm palette.  There’s a tiny bit of shimmer in these that you can see in the pan, but it doesn’t really show when I wear them, so I would call them a satin finish, and there is a little kick up in the pan.  Also, you need a fairly small brush because the pans are quite narrow. But this is an affordable little palette that is super portable.


Gigi Hadid West Coast Glow Eyeshadow Palette ($14.99 on sale for $10.49) — This is my favorite of the two palettes I received.  It has a super glam feel to it, while still being a bit natural.  I am more of a cool toned girls in eyes shadows — that’s my preference.  But this also has a bit of warm colors to equalize the palette and to help create lots of great looks. I think this palette could be thrown in my makeup bag with the eye contour palette for some amazing looks while on vacation!  The glitters are gorgeous and are amazing for evening looks, mixed with the satins.  Love!

Gigi Hadid East Coast Glam Fiber Mascara ($12.99 on sale for $9.09) — First of all, sorry for the shadows, I had forgotten to take these photos with the rest and took them later in the day.  You can see the fibers on the left had side though.  There are a lot of them.  I do have to say that the mascara alone gave great volume and definition.  The fibers added a bit more, but you don’t really need them. There wasn’t a ton of length added, but enough to make lashes look long and full.  Really nice mascara!

I did a group shot of the rest of the products.  I’ve only used the nude eyeliner as I don’t wear red lipstick or liner.  Here are the products:

Gigi Hadid West Coast Glow Gel Eyeliner ($11.99 on sale for $8.39) — This is a shimmery nude shade, as you can see from the swatch.  I’ve used it a couple of ways,  on my brow bone and on the inside corner of my eye as a highlighter, and I lined my waterline with them to open my eyes.  It lasts a long time and is comfortable to wear.  Plus, its a pretty color!

Gigi Hadid West Coast Glow Lip Liner ($7.99 on sale for $5.59) —  I read that Gigi likes to apply lipstick first and then line.  I might try it sometime, but I line my lips, fill them in with the liner so I won’t have a weird line, then apply the lipstick over.  That gives great staying power.  I have only swatched this because I don’t wear red, but I will give it to a friend who does.  It is a cherry red color, very pretty.

Gigi Hadid West Coast Glow Matte Lipstick ($8.99 on sale for $6.29) —  The shade I have is called Khair.  It’s an orange red.  It has a soft matte finish, not a drying one.  Very pretty!

Gigi Hadid East Coast Glam Eye Contour Brush ($14.99 on sale for $10.49) — This is a soft brush, but it holds its shape, which is great for contouring.  Very nice quality!

Purchase these and more at Ulta stores and

Overall, the products I used are very nice and well pigmented.  I recommend the eye shadows and mascara and will continue using them and trying new products from the collection!

Have you used any Maybelline/Gigi Hadid products?  What do you think?


7 thoughts on “Gigi Hadid and Maybelline New York Collection Review”

  1. The colours in the palette don’t really draw me in but I guess having Gigi Hadid’s name on it is a selling feature!
    I really like the idea of dual ended mascara with the fibers and the mascara. I’m going to see if I can find this here in Canada. Thanks for the review and swatches!

  2. Ive seen a lot of mixed reviews on this line. It all seems way overpriced for Maybelline, but I guess they had to mark it up so Gigi can get her cut. I’ll be passing as none of it really appeals to me.

  3. The products look gorgeous! I want to try some of them now. I love the eyeshadow colors and the shimmery nude shade eyeliner is beautiful!

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