If you are over 60 or are experiencing advanced signs of aging, Avon has released the perfect skincare line for you — ANEW Platinum. This line claims to help lift the skin and reduce the look of deep wrinkles. It includes cleanser, day and night creams, a serum and an eye and lip cream. Everything you need for your skin to look and feel better as it matures. Here are a couple of products I tested:
ANEW PLATINUM Day Cream SPF 25 ($38.00 USD) — Claims to dramatically reduce the look of deep wrinkles and visibly reshapes the neck for a more youthful look.* Formulated with patented Paxillium Technology to help restore youthful cell shape, while Radiescent Microspheres help to immediately counteract dullness and help restore radiant skin. 92% agree it restores youthful color and radiance to skin.** In 1 day, skin of the delicate neck area looks firmed and feels lifted and supported all day. In 4 weeks, 74% agree it dramatically reduces the look of deep wrinkles and visibly reshapes neck for a more youthful look.** To use: In the morning, smooth evenly over cleansed face and neck. 1.7 fl. oz*Over a 4 week time period. **Based on women who expressed an opinion in a consumer-perception study.
ANEW PLATINUM Eye & Lip Cream ($36.00 USD) — The 1st eye & lip treatment formulated with Paxillium Technology to boost the production of Paxillin by 60% to help restore youthful cell shape. 77% saw more youthful definition in the eye & lip areas.* .5 fl. oz.
For eyes: In 3 days, 88% agree skin around eye area looks and feels more elastic. In 2 weeks, 87% agree it smoothes the look of thin, wrinkled skin on eyelids.*
For lips: In 3 days, fills in the appearance of deep lines above and below lips.** In 2 weeks, 77% agree contour and shape of lips is visibly improved.*
Dual-tip precision applicator – rounded silvery tip helps cool and refresh eye area; flat tip evenly applies cream on and around lips.
*Based on women who expressed an opinion in a consumer-perception study. **Based on in-vitro testing on 3D reconstructed skin.
While I am not the target audience for these products, I found them soothing and extremely moisturizing. I love that the day cream has an SPF of 25 — important for women of all ages. The applicator for the eye and lip cream is so smart — I apply the product with the flat end and smooth it around my eyes or lips with the silver ball.
I do think that this would be a perfect — and fairly affordable — line for those over 60. Visit www.shop.avon.com to purchase. Enjoy!