L’Oréal Paris Infallible Eye Shadow ($7.95 USD) is a new long-lasting and highly pigmented loose shadow. I think this is perfect for someone looking for an affordable product in shades that are on trend. It lasts quite a long time, and the colors are gorgeous!
Available in a range of 12 irresistible and wearable shades, the luxurious, velvet-soft shadow blends easily and provides a pop of luminous color with a smooth finish that won’t settle into eyelid creases and lines.

My favorite shade so far is the Golden Sage. It is a gorgeous medium green with gold shimmer. It is beautiful with my brown eyes, but I think it would look great with all eye colors and skin tones.
And the shadows really last all day. I suggest using an eye primer underneath and the color will last even longer!
Available atwww.lorealparis.com and chain drug, food and mass market retailers. Enjoy!