It’s Fall (almost)! Time to try a new mascara! Of course, I think it’s always time to try a new mascara. But if you not only want to try a new mascara, but want to try a cool hi-tech one, try d.j.v. beautenizer Fiberwig LX ($, from the best selling mascara manufacturer in Japan, Imju Corporation. If you think the name is long, it does not compare to the extreme lengths this technologically advanced formula will take your lashes. Beginning August 2010, available in Pure Black, d.j.v. beautenizer Fiberwig LX will be sold exclusively in Sephora, Sephora inside JCPenney and Sephora Canada.
The claim: Fiberwig LX’s unique fiber enriched film coating formula lengthens while conditioning lashes. The formula contains conditioning oils with panthenol, natural silk and botanical extracts that work to maintain healthy and resilient lashes. The crescent shaped brush conforms to each and every lash, even those hard to reach corners and the tiniest of lashes, not to mention the lower lashes. Generous amounts of fibers perfectly encapsulate lashes from root to tip, extending lashes to eyebrow reaching lengths. With Fiberwig LX’s innovative staying power you can forget about smudging and those dreaded raccoon eyes. Best of all, it removes with just warm water.
What I think: It’s really cool that I can see all of the fibers on the brush before I apply. This lengthens pretty well and separates each lash — no clumping! The only thing that I don’t like is that it is heavy on my lashes and weighs them down. I have to curl my lashes because they are stick straight, and this mascara kills my curl. But if you want a nice natural, separated look, this will give it to you!
Forty, Flirty & Fabulous 