With a growing demand for natural products, and 55% of consumers using natural products in addition to their other hair care products, Redken introduces NEW Nature’s Rescue, a collection of paraben-free, sulfate-free and silicone-free hair care essentials. Inspired by the ocean and enriched with plant and marine extracts, Nature’s Rescue thoroughly cleanses to remove impurities and buildup while helping nourish and refine the hair.
“In my salons, some clients are looking for more natural hair care products,” states Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons. “Nature’s Rescue is ideal for these clients as it’s formulated for all hair types, safe for color-treated hair, and can be used daily, weekly or on alternate days with a favorite Redken hair care regimen for a complete, healthy-looking hair solution.”
“Redken has always used its advanced technology to target specific hair needs with simple solutions,” states Jenny Corless, Director of Global Marketing for Redken. “With Nature’s Rescue, we are using our technological expertise to answer a market need for more natural hair care products. Nature’s Rescue features the nutrient-rich Sea-Algae Hydracomplex with sea algae, soy protein and aloe vera to protect and moisturize the hair. The star products include the Refining Sea Polish, which gently exfoliates with pumice to remove impurities and refine hair’s surface leaving it smooth and shiny. The Radiant Sea Spray is a lightweight and multifunctional spray that adds texture while time-touch fragrance capsules release bursts of oceanic scent when hair is touched.”
Nature’s Rescue includes four products formulated with water-fresh fragrances, cooling sensations and ocean-inspired textures that provide the perfect balance of moisture:
· Step 1: Detox with Nature’s Rescue Refreshing Detox Shampoo
· Step 2: Refine with Nature’s Rescue Refining Sea Polish
· Step 3: Replenish with Nature’s Rescue Cooling Deep Conditioner
· Step 4: Uplift with Nature’s Rescue Radiant Sea Spray
I love the clean feeling that these products leave in my hair. The shampoo and deep conditioner impart a coolness to my hair and scalp in the shower. I love the Sea Polish, it seems to really scrub my hair and scalp clean. The Sea Spray is a neat idea, my hair is scented all day, especially when touched.
To locate a Redken salon to purchase, please log on to Redken.com. Enjoy!